While most people want to support their favourite breweries, it appears that many people aren’t as devoted to the liquor stores where they shop. They’re prepared to spend more for one brewer than another, but they don’t justify paying a little more for one store over another.
More than ever, we need to express our support for local businesses. Here’s why we should support local liquor shops.
Quality Comes First
Quality over quantity is why many of us have moved to craft beer, and it’s what tiny shops provide that the big guys don’t. Sure, the major supermarkets offer an enormous variety with aisles of liquor and beer, but how long do you have to go through them to get what you’re looking for?
Because they have limited shelf space, smaller retailers focus on stocking premium products rather than all of them. This means you won’t have to comb through a plethora of trash and micro-imitators brewed by macro brewers to discover outstanding beer.
Small Shops Know Their Customers
When you walk into a local bottle shop, you are always welcomed by a familiar face. They not only recognise you, but they also understand why you are there without having to ask.
They know what beers they’ve just gotten, which is probably why you are there, and they can even show you what’s new since your last visit. The larger guys don’t provide that kind of personalised care.
The big-box stores aren’t always the most convenient places to buy beer, whiskey, or any other liquor. They necessitate a long journey across town, parking in an overcrowded lot, walking forever and dodging innumerable other people once inside, long queues to checkout with grumpy cashiers, and then a long journey back to your vehicle to carry your groceries.
You can receive a better experience at your local liquor store because it’s closer to home, simpler to park, and quicker to get in and out.
Support Small Brewers
Big retailers are more inclined to focus their support on the major brands they sell the most. Several craft brewers are here, although they are mostly huge names and large local breweries. Smaller companies, such as your neighbourhood favourites, are unlikely to receive any backing because they don’t sell enough to attract the attention of the big boys.
At small businesses, however, this is not the case. They have a lot more direct and personal interaction with your local brewers, and they promote tiny new brands in the market more frequently. Smaller establishments aid small brewers by allowing them to sell their wares.